End-to-End Marketing & Growth Systems Leader
Ben Coffee
I design end-to-end marketing operating models that connect strategy, demand, operations, technology, data, and revenue teams—turning go-to-market complexity into measurable, durable growth.
Executive profile
Growth is a system, not a collection of campaigns.
Across startups, hyper-growth companies, and global enterprises including Gem, Cisco, and LiveRamp, I’ve built and led end-to-end marketing operating models spanning demand generation, operations, analytics, AI-enabled execution, and cross-functional go-to-market transformation.
Areas of impact
What I build
I connect strategy, operations, technology, data, content, sales, and customer success into one coordinated system—giving teams shared priorities, trusted measurement, and a clearer path to durable growth.
Selected experience
Career journey
A career spanning sales, growth, marketing intelligence, and operations — with a consistent focus on making revenue more predictable.
- Own enterprise growth across field marketing, executive engagement, ABM, demand generation, partner, and lifecycle programs — an integrated portfolio driving 70%+ of new-business pipeline.
- Partner with executive leadership and sales on segmentation, positioning, account strategy, and AI adoption.
- Operate AI-first workflows that accelerate research, messaging, and campaign execution.
- Advise B2B and SaaS companies on demand generation, marketing systems architecture, and AI-driven go-to-market strategy.
- Publish practical analysis on marketing, AI, and growth systems at RevenueDimensions.com.
- Advise Sendoso as a longtime champion of its sending platform.
- Led a 19-person global team supporting 150 marketers within a 3,000-person division.
- Designed a new attribution system that transformed how the division measured marketing’s contribution to pipeline.
- Unified forecasting and pipeline measurement with sales leadership while strengthening data governance.
- Built the marketing intelligence function supporting global demand generation — KPIs, reporting, and the integrations connecting automation, CRM, and analytics.
- Introduced performance measures adopted across marketing, sales, and executive stakeholders.
- Piloted AI-driven automation to reduce manual effort and improve targeting accuracy.
- Joined as the first marketing operations hire and built the integrated marketing engine through IPO-stage hyper-growth.
- Scaled programs supporting a selling team that grew to 200+ people, including outbound and ABM campaigns that drove measurable pipeline.
- Led major marketing automation deployments and aligned sales and marketing around shared definitions and dashboards.
Earlier foundation
Before leading marketing systems, I learned the revenue engine from the ground up—starting in Sales, moving into Sales Operations, and then building Marketing Operations.
DataSift
Senior Manager, Marketing Operations · 2013–2015
Architected the go-to-market engine for $10K–$150K deals, spanning campaign strategy, automation, analytics, and Sales alignment.
Eucalyptus Systems
Manager, Sales Operations · 2010–2012
Built CRM, forecasting, and reporting foundations for a fast-scaling software company preparing for acquisition.
Occam Networks
Inside Sales · 2008–2010
Consistently exceeded quota and developed firsthand knowledge of enterprise Sales execution and revenue handoffs.
Education
University of California, Santa Barbara
B.A., Psychology
Beyond work
Curiosity keeps me building.
Creator of Know No Nonsense News, a satirical video series on YouTube; published speculative fiction writer on Medium; and self-appointed expert in solving everyday problems with zip ties.
The complete story
Want the details in a format you can keep?
Download the full two-page resume, or reach out to talk about growth, marketing systems, and what we could build together.