Marketing & Growth Systems Leader
Ben Coffee
I build the systems behind predictable B2B revenue — turning go-to-market complexity into clarity, measurable growth, and confident decisions.
Executive profile
Growth is a system, not a collection of campaigns.
Across startups, hyper-growth companies, and global enterprises including Gem, Cisco, and LiveRamp, I’ve built and led the operations, demand generation, analytics, and AI-enabled workflows that connect marketing to the business.
Areas of impact
What I build
I work across the full go-to-market engine — from strategy and systems architecture to the shared measurements that keep marketing, sales, and executive teams aligned.
Selected experience
Career journey
A career spanning sales, growth, marketing intelligence, and operations — with a consistent focus on making revenue more predictable.
- Own enterprise growth across field marketing, executive engagement, ABM, demand generation, partner, and lifecycle programs — an integrated portfolio driving 70%+ of new-business pipeline.
- Partner with executive leadership and sales on segmentation, positioning, account strategy, and AI adoption.
- Operate AI-first workflows that accelerate research, messaging, and campaign execution.
- Advise B2B and SaaS companies on demand generation, marketing systems architecture, and AI-driven go-to-market strategy.
- Publish practical analysis on marketing, AI, and growth systems at RevenueDimensions.com.
- Advise Sendoso as a longtime champion of its sending platform.
- Led a 19-person global team supporting 150 marketers within a 3,000-person division.
- Designed a new attribution system that transformed how the division measured marketing’s contribution to pipeline.
- Unified forecasting and pipeline measurement with sales leadership while strengthening data governance.
- Built the marketing intelligence function supporting global demand generation — KPIs, reporting, and the integrations connecting automation, CRM, and analytics.
- Introduced performance measures adopted across marketing, sales, and executive stakeholders.
- Piloted AI-driven automation to reduce manual effort and improve targeting accuracy.
- Joined as the first marketing operations hire and built the integrated marketing engine through IPO-stage hyper-growth.
- Scaled programs supporting a selling team that grew to 200+ people, including outbound and ABM campaigns that drove measurable pipeline.
- Led major marketing automation deployments and aligned sales and marketing around shared definitions and dashboards.
Earlier: DataSift — Sr. Manager, Marketing Operations (2013–2015) · Eucalyptus Systems — Manager, Sales Operations (2010–2012) · Occam Networks — Inside Sales (2008–2010)
Education
University of California, Santa Barbara
B.A., Psychology
Beyond work
Curiosity keeps me building.
Creator of Know No Nonsense News, a satirical video series on YouTube; published speculative fiction writer on Medium; and self-appointed expert in solving everyday problems with zip ties.
The complete story
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Download the full two-page resume, or reach out to talk about growth, marketing systems, and what we could build together.