Ideas & Observations

Patterns Worth Noticing

Thoughts on growth, technology, leadership, creativity, and the human side of change.

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Abstract signal pathways converging toward an illuminated horizon

Career · Revenue Dimensions · September 4, 2026

A New Chapter: Joining Rad AI

Why I’m excited to build at the intersection of AI, healthcare, enterprise growth, and work that matters.

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Consistency Over Intensity: two complementary frameworks for personal growth and human connection

Personal Growth · Medium · August 29, 2026

Consistency Over Intensity

What a bike-shop mentor taught me about movement, curiosity, simplicity—and the values that help us trust ourselves and one another.

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AI Is More Than a Helpful Widget — But Only If We Redesign Work Around It

Artificial Intelligence · Medium · August 6, 2026

AI Is More Than a Helpful Widget — But Only If We Redesign Work Around It

AI’s real value emerges when organizations redesign work around it instead of treating it as another helpful widget.

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Pleasantly Persistent: A Better Model for B2B Brand Building

B2B Marketing · Medium · July 31, 2026

Pleasantly Persistent: A Better Model for B2B Brand Building

I’ve spent much of my career thinking about how B2B companies earn attention.

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A protected operator uses CONTACT / 01, a speculative vacuum with miniature Turkish towels attached to an exposed rotor

Product Design · Medium · August 18, 2026

All Vacuum Cleaners Suck—and in a Bad Way

A speculative product concept that asks why suction alone remains the default—and what happens when a vacuum adds physical contact.

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How to Perso-Nose-Lize Your Google Home

Technology · Medium · July 29, 2026

How to “Perso-Nose-Lize” Your Google Home

Yes, “perso-nose-lize.” That is not a typo.

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My Simple Plan for Personal Growth

Personal Growth · Medium · July 29, 2026

My Simple Plan for Personal Growth

Personal growth is often presented as dramatic transformation, but a simpler plan can make progress more sustainable.

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Ben Coffee holding a comically large corndog

Leadership · Revenue Dimensions · July 28, 2025

Why am I holding this corndog?

Because fear kills creativity, and humor is one of the best—and perhaps most underutilized—tools a leader has.

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Earth photographed from space

Marketing Leadership · Medium · July 17, 2026

The Overview Effect: What a 1968 Photograph Taught Me About Marketing Leadership

Your dashboards are the map. Your customers are the terrain. Most of us forgot the difference.

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Comic illustrating an artificial intelligence practical joke

Artificial Intelligence · Medium · July 8, 2026

The World’s First AI Practical Joke

A silly comic about something that might eventually become a very serious question.

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Cover image for The Seventh Seal

Speculative Fiction · Medium · February 20, 2026

The Seventh Seal

Mara had been to holy places before. Hebron felt like a sentence still being argued over.

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A hand writing with a pencil

Marketing · Revenue Dimensions · July 25, 2025

Marketers Who Consistently Excel

Lessons about the values high-performing marketing professionals bring to work.

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Suncoast and Netflix imagery

Curiosity · Revenue Dimensions · July 25, 2025

The Job That Taught Me How To Stay Curious

At the time, I thought I knew better. The lesson was to stay curious because change is always lurking ahead.

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Peak horsepower illustration

Leadership · Revenue Dimensions · July 25, 2025

What Is Your Professional Horsepower?

People talk about horsepower like it means peak performance, but that isn’t what the measure was designed for.

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