Independent marketing advisory

Bring me the marketing problem that doesn’t fit neatly in one box.

I help founders, marketing leaders, and revenue teams connect strategy, demand, operations, technology, data, and execution—so the whole growth system works better.

Tell me what you’re working on

Flexible, project-based consulting billed by the hour.

When the pieces are not adding up

Growth is a system, not a collection of campaigns.

Sometimes you do not need another agency, another platform, or another full-time hire. You need an experienced operator who can see across the entire go-to-market engine, find the real constraint, and help you move the work forward.

Ways I can help

From diagnosis through execution.

I work best on problems that cross functions. We can focus on one urgent decision, build a practical roadmap, or work together to put the answer into operation.

01 / Growth system

GTM strategy and revenue alignment

Clarify audiences, priorities, handoffs, funnel definitions, and the operating model connecting Marketing, Sales, and Customer Success.

02 / Demand

Demand generation, ABM, and lifecycle

Pressure-test campaign strategy, portfolio design, account programs, lifecycle journeys, and the path from attention to qualified pipeline.

03 / Infrastructure

Marketing operations and measurement

Improve process, martech architecture, attribution, reporting, data governance, and the decisions your metrics are meant to support.

04 / Acceleration

AI-enabled marketing execution

Identify useful AI workflows, design human-in-the-loop processes, and turn experimentation into repeatable, responsible ways of working.

Engagement formats

Use the level of help you actually need.

Some problems need a focused conversation. Others need research, a working plan, or hands-on partnership. The engagement can expand only when the work calls for it.

Working session

Think it through together

A focused session for a decision, challenge, plan, or second opinion.

Diagnostic

Find the constraint

A review of the strategy, process, system, or measurement problem behind the symptoms.

Project or sprint

Build the answer

A defined piece of work such as a roadmap, operating model, campaign framework, or measurement plan.

Ongoing advisory

Keep senior judgment close

Recurring support for leaders and teams navigating growth, change, or execution.

Why work with me

I learned the revenue engine from the ground up.

My career began in Sales and evolved through Sales Operations, Marketing Operations, analytics, demand generation, and enterprise marketing leadership.

Across startups, hyper-growth companies, and global organizations including LiveRamp, Cisco, and Gem, I have built the systems, teams, and programs behind measurable B2B growth.

That range lets me move between the executive question and the operational detail—and recognize when the apparent marketing problem is really a strategy, process, data, technology, or alignment problem.

How it works

Clear scope. Direct collaboration. Useful work.

Consulting is billed by the hour. Before substantive work begins, we will agree on the problem, the immediate outcome, and a sensible estimate of the time involved.

01

Share the context

Tell me what is happening, what you have tried, and what a useful outcome would look like.

02

Define the first step

I will suggest a focused starting point, whether that is a working session, diagnostic, or scoped project.

03

Do the work

We work directly, stay close to the decision, and expand the engagement only when it creates value.

A useful fit

The best work starts with a real problem.

You do not need a polished brief. You do need enough context for us to identify the decision, system, or outcome that matters.

This is likely a good fit if…

  • You want candid, senior-level thinking and practical follow-through.
  • The problem crosses teams, funnel stages, or technologies.
  • You value clear decisions more than impressive-looking deliverables.
  • You want to work directly with the person doing the thinking.

It may not be the right fit if…

  • You are looking for a large production agency or outsourced campaign team.
  • You need guaranteed business results before the work begins.
  • You want a predetermined answer more than an honest diagnosis.
  • Your message is a general sales pitch rather than a consulting inquiry.

Start a conversation

What are you trying to solve?

Send me a little context and I will follow up with a useful next step if the work looks like a fit. The email is already set up with a few prompts to make getting started easy.

Consulting is billed by the hour. Rates are shared during scoping.