Hi, I’m Ben Coffee
Marketing leader, strategist, and systems thinker with over 20 years of experience across sales, marketing, and revenue operations. I specialize in building high-performance teams and scalable foundations that empower growth.
I’m motivated by opportunities where marketing can directly move the needle on growth.
My philosophy is that it all starts with strong foundations; marketing must deeply understand business operations: audience definitions, lifecycle rules, and sales readiness triggers.
As a leader, I focus on teaching prioritization — building the muscle to differentiate high- vs. low-value requests.
I believe in curiosity and trust: give people space to explore their data, become experts, and contribute ideas.
I will naturally lead with these values where I see an opportunity to make an outsized impact on the business and the people.
Marketing Transformation Leader
Key principles for leading teams through marketing operations transformations:
I start by anchoring the team in business outcomes (pipeline, revenue, closed-won deals).
I establish reporting frameworks aligned to lifecycle progression, so we measure impact at every stage.
I ensure tooling consistency — everyone works from the same source of truth.
I believe enablement is ongoing: hands-on training, role-specific workshops, and Q&A sessions build adoption and confidence.
I treat analytics users as partners, incorporating their feedback to evolve training and collateral.
High-Level Attribution Perspective
Transforming marketing attribution is a journey. Providing a clear strategy about what to anticipate and how to navigate this journey are essential.
Attribution begins with clarity at the point of entry (lead source, channel, timestamp).
Mature teams move to multi-touch models to understand influence across the funnel.
The end state is influence analytics that surface how marketing supports pipeline acceleration and revenue.
My role as a leader is to guide the organization’s readiness for each stage of sophistication.
Getting To Know Ben
Outside of work, I’m a dad to two wildly curious daughters who remind me daily that leadership starts with listening and that every good idea begins with a good question. I’m a lifelong reader of speculative science fiction — drawn to authors like Asimov, Tchaikovsky, and Liu Cixin — because they dare to ask what comes next and challenge the systems we take for granted. That same spirit shapes how I approach work: with imagination, skepticism, and an eye toward building better futures.
I also believe humor is a strategic advantage. It disarms tension, encourages risk-taking, and creates space for new ideas to emerge. Whether I’m helping a team embrace AI for the first time or trying to explain attribution models without putting anyone to sleep, I use levity to cut through fear and spark momentum. If you’re into rethinking marketing measurement, exploring how AI can actually help people, or you’ve got a hot take on Foundation, you’re in good company here.
Proud to say I’ve seen the Frozen movies with my kiddos perhaps 100 times. At this point I’m convinced it’s one of the best Disney movies and it makes me emotional every time.