Hi, I’m Ben Coffee
I’m Ben Coffee — a marketing leader, strategist, and systems thinker with over 20 years of experience across sales, marketing, and revenue operations. I specialize in building high-performance teams and scalable foundations that empower growth.
From early-stage startups to enterprise giants like Cisco, my work has always centered around making the complex clear and the chaotic manageable. I led a 19-person Marketing Ops and Analytics team at Cisco, architected attribution systems that actually worked, and helped bridge the gap between what marketing does and what the business values.
What Drives Me
I am driven by curiosity. Not just about data or strategy, but about people. I believe the best marketing organizations are built on empathy, creativity, and rigorous execution.
I’ve spent the last few years reframing my work through the lens of agentic AI solutions. Not as hype, but as a practical layer that sits on top of strong data systems to make work more human.
Whether I’m implementing new automation, coaching a team, or designing cross-functional cadences, my goal is to create momentum where it matters most.
Getting To Know Ben
Outside of work, I’m a dad to two wildly curious daughters who remind me daily that leadership starts with listening and that every good idea begins with a good question. I’m a lifelong reader of speculative science fiction — drawn to authors like Asimov, Tchaikovsky, and Liu Cixin — because they dare to ask what comes next and challenge the systems we take for granted. That same spirit shapes how I approach work: with imagination, skepticism, and an eye toward building better futures.
I also believe humor is a strategic advantage. It disarms tension, encourages risk-taking, and creates space for new ideas to emerge. Whether I’m helping a team embrace AI for the first time or trying to explain attribution models without putting anyone to sleep, I use levity to cut through fear and spark momentum. If you’re into rethinking marketing measurement, exploring how AI can actually help people, or you’ve got a hot take on Foundation, you’re in good company here.
Proud to say I’ve seen the Frozen movies with my kiddos perhaps 100 times. At this point I’m convinced it’s one of the best Disney movies and it makes me emotional every time.