Systems Thinker. Builder, Coach and Leader. Explorer of Puzzles

Hi, I’m Ben Coffee. I build marketing systems that work. Not just dashboards, but clarity. Not just automation, but connection. Not just performance, but meaning.

Revenue Dimensions is my personal portfolio and a window into how I think, lead, and create. It’s part resume, part lab notebook, part playground.

If you’re here to explore, partner, hire, collaborate, or just peek behind the curtain—you’re in the right place.

Who I Am

Hi, I’m Ben Coffee. I build marketing systems that work.

Not just dashboards, but clarity.

Not just automation, but connection.

Not just performance, but meaning.

What I Believe

  • Happiness is being on the way. Progress is the point.

  • Humor is how we drive fear out of the system.

  • The right answer is one that aligns the human-centered strategy and the data.

  • Attribution isn’t just a model. It’s a story about impact and ownership.

Leadership Style

Empower the team. Elevate the quiet voices. Find the friction and fix it.

I’ve led teams as small as 3 and as large as 19.

I care deeply about culture, onboarding, and helping people do their best work.

Professional Highlights

You’ve likely seen my resume, but here are a few things I’m especially proud of:

  • Led the marketing performance transformation for a $1B+ business. Built and managed a 19-person operations and analytics team. Aligned cross-functional teams with a predictive attribution model that made revenue impact measurable—and felt.

  • Wore many hats. Built the integrated marketing engine from the ground up. Helped create the RevOps function before it had a name. Launched programs that supported a selling team that grew to 200+ people. I was always in the middle of the data, the tech, and the people.

  • Architected the go-to-market engine for deals ranging from $10K to $150K. Owned campaign strategy, analytics, and marketing automation. Learned the art of fast pivots and smart scaling.

  • Started in sales ops, which gave me deep empathy for quota-carrying roles. Built my foundations in CRM, targeting, and cross-functional collaboration.

Creative Projects

Know No Nonsense News

I’ve created a series of satirical short videos about some of my favorite topics coming up in the news today.

I publish these on Youtube and I’d love to hear which one is your favorite. Get ready for some silliness: Know No Nonsense News

Dr. Coffee’s Caffeinated Soap

Inspired by Dr. Bronner’s Pure Castile Soap, a bottle that can captivate one’s attention with ridiculousness for minutes on end.

But why not put caffeine in soap? Does it have medical or health benefits? Who knows!

I’m putting this million dollar idea out there for anyone willing to put it into production.

Zip-Tie Certified

Give me a problem and I’ll show you how to solve it with nothing but zip-ties. Probably.